With you to
climb to success
Expertise, collaboration and innovation to open up new business opportunities
With you to
climb to success
Expertise, collaboration and innovation to open up new business opportunities
ABOUT
We are a dynamic Consulting/Services Company run by experienced Senior Executives in the Healthcare sector, able to provide Italian and European market access to late-stage innovative pharmaceutical products and Digital Therapeutics (DTx), from Emerging Biopharma Companies.

PIERVINCENZO COLLI
Founder & President
- Former CEO of Italian Private Pharma group Alfasigma;
- GM of Takeda and Nycomed, VP Pharmacia and Farmitalia-Carlo Erba;
- Board member of several Biopharma Companies;
- 42 years in the pharma business.

LUCIANO GROTTOLA
Founder & Vice President
- Successful pharma entrepreneur, founder of Ecupahrma, AD of Farmila;
- Vice President and board member of Farmindustria (Italian Pharmaceutical Industry Association);
- 45 years in the pharma business.

PIERFRANCESCO RUFFO
Founder & Chief Operating Officer
- MD, MSc;
- Senior leadership positions at Menarini, Pfizer, Servier, Astra Zeneca and Helsinn;
- Vast expertise in market access, business development, licensing, medical and regulatory affairs, digital therapeutics;
- 30 years in the pharma business.
VISION
To become the partner of choice for Innovative Pharma Companies aiming to extend their presence in the Italian/European market with late-stage speciality products and/or DTx to improve patient health and manage unmet medical needs.
MISSION
To create and develop partnership agreements with innovative pharma companies through In-depth knowledge of the Italian and European pharmaceutical market and with an innovative licensing model.
Competitive Advantage
- Experienced management team with comprehensive knowledge of the pharma business;
- Collaboration with a select and dedicated experts/consultants network;
- Unique and innovative licensing model, with a risk-sharing approach, to contain and optimise the costs of pre- and post-launch activities;
- Flexible licensing proposal with the possibility for the partner company to establish its own operations, in the selected countries, in a medium-term timeframe.
SERVICES
In-depth knowledge of the Italian and key European pharma markets with the capability to identify market trends and key business drivers.
Customer-tailored, innovative and flexible licensing model aimed at maximising business value and minimising investment risks.
Established partnership with leading Italian and European regulatory consultancy agencies.
Robust experience in managing market access (pricing and reimbursement and health-economic evaluation) activities and collaboration with key Italian and European HTA bodies both at national and a regional level.
Ability to develop a customer-centric brand plan identifying key market dynamics and leveraging growth opportunities.
Consolidated partnership with leading distribution and logistics companies to meet customers’ needs.
Outstanding collaboration with first-class Contract Sales Organisations (CSO) to develop and optimise product business performance.
Relevant experience and ability to develop LCM strategies and implement tactics to guarantee product value and to maintain market dominance.
Consultants Network
- We collaborate with a selected, highly qualified network of experts/consultants with proven expertise in the Italian and European pharma markets;
- Thanks to its vast company experience, the IBC management team is able to coordinate, manage and control the consultants network, making it a unique contact point for the partner company, ensuring efficient coordination of the pre- and post-launch activities by optimising their delivery time and related costs, and maximising business performance.